Buyers & Sellers Media Plc has appointed Dave Emery as its new Trading Director.
Previously with Mediacom, Emery joins Buyers & Sellers Media to bolster its management team in Birmingham and drive the rollout of a new concept in how digital billboard advertising is traded across the UK.
Emery has spent the last seven years as a Senior Account Manager at Mediacom, successfully buying advertising and planning result driven campaigns across all media platforms.
He brings a wealth of experience to Buyers & Sellers, having worked on both sides of the fence in the advertising industry for over 20 years, for both media owners and agencies.
Emery’s new role will see him forging relationships with key Out of Home media owners to ensure advertising space on digital advertising billboards is fully utilised, whilst also ensuring clients of Buyers & Sellers receive maximum exposure for their media investments.
Commenting on joining Buyers & Sellers Media, Dave Emery said:
“I’m thrilled to have joined Buyers & Sellers at this early stage, I’ve always enjoyed challenging conventions and I’m really looking forward to working with partners on our proposition which will give media owners a new way to guarantee income and clients a more affordable OOH solution”Dave Emery
Since its launch in early 2020, Buyers & Sellers Media has been working with media owners to acquire long-term holdings on digital advertising billboards across the UK. The advertising space on those billboards is then able to be bundled into packages that meet the advertising needs of brands looking to achieve mass targeting of customers.
This new concept in how digital billboard advertising is traded eliminates the need for advertisers to negotiate with individual media owners, allows for the rapid deployment of advertising campaigns and ensures billboard operators always have full order books.
To find out more about Buyers & Sellers Media, please visit www.buyersandsellers.com