Billboard advertising traders, Buyers & Sellers Media PLC are celebrating the launch of making iconic digital billboards in the USA available to UK brands, by giving away free adverts in Times Square! Advertisers booking campaigns in February to run across the Buyers & Sellers

Billboard advertising traders, Buyers & Sellers Media PLC has expanded its offering to enable British brands to advertise on some of the most iconic digital billboards in the USA. Already offering heavyweight outdoor advertising packages across the UK, Buyers & Sellers has engaged

The so-called “Godfathers of Effectiveness” Les Binet and Peter Field are credited as the original scholars of brand building with their “The Long and The Short of it” paper of 2013. And while few will argue with the rationale and reasoning in