The so-called “Godfathers of Effectiveness” Les Binet and Peter Field are credited as the original scholars of brand building with their “The Long and The Short of it” paper of 2013. And while few will argue with the rationale and reasoning in
The so-called “Godfathers of Effectiveness” Les Binet and Peter Field are credited as the original scholars of brand building with their “The Long and The Short of it” paper of 2013. And while few will argue with the rationale and reasoning in